It’s no secret that virtually every potential patient for your practice spends hours online searching for the “perfect dentist” before picking up the phone.

Taking your website seriously can truly be the difference between struggling month to month or having your phones ring nonstop.

Today’s guest Mike Pederson, founder ofAznetmarketing.com, has helped hundreds of practice owners perfect their website and make them stand out online.

He know’s exactly what it takes to build a website that stands out and brings in clients day after day. In our conversation we dive deep into SEO, Facebook marketing, and online marketing strategies.

Here are a few things you’ll discover in today’s episode:

• The mindset of the average customer browsing the web for a dentist.
• How to position your phone number to skyrocket your SEO.
• The importance of “call to actions” on your website.
• How to know if your website is designed for success.
• The most important metric to track for your website.
• One minor tweak that can significantly improve your website.
• Why generic stock photos could hurt your business, and what photos to use instead.
• The type of media you NEED on your website.
• 3 usability Issues your website probably has and how to fix them.
• How Facebook marketing could drastically your business.
• The most important page on your website.
• Why your website is essential in building trust.

Running a dental practice is one of the most fulfilling things in the world. It’s also one of the toughest. Not to mention.. It can get a little lonely.

Which is why I’m so passionate about building a community where practice owners can come together and share their knowledge and skills to help each other succeed.

Here at Dentist Metrics, we like to focus on the good guys (and girls) who go above and beyond to share their knowledge and passion for the world of dentistry.

Bottom line…

We think it’s important to give back.

Today I’m excited to share with you my conversation with Dr. Richard Low founder of SharedPractices.

His podcast helps aspiring and veteran practice owners take control of their practice by guiding them through the ups and downs of practice ownership.

Each “season”, he dives deep into a specific area of dentistry helping you rise to the top.

Here are a few things you’ll discover in today’s episode:

• Should Your Dental Practice Start A Podcast?
• The Importance of Having Tough Conversations.
• What Makes A Successful Dental Practice Owner
• The Difference Between A Startup And Acquisition.
• The Importance of Giving Back To The Dental Community
• The Best Books That Will Help You In Your Dental Practice
• Why You’re Not As Good of A Leader As You Think
• Why Understanding Your Overhead Can Make Or Break Your Dental Practice Business
• When You Should Scale Your Marketing

The one thing that separates the just OK dental practice from the top performing dental practice — is a great front desk.

Unfortunately, it’s not always easy to get this right. New employees come and go. Front desk training is often neglected. There are a million of other things needing your immediate attention.

Yet the reality is, your front desk is often the life of your dental practice. It’s the first touch point for new and old clients alike.

Today’s guest has mastered the art of front desk training, and has helped hundreds of practices improve their bottom line through intensive online front desk training.

Laura Hatch is the founder of Front Office Rocks, an online education training program, designed to help dental practices train their front desk staff. With over 180+ videos it’s one of go to resources if you’re looking to train your front desk staff.

Here are a few things you’ll discover in today’s episode:

• The one thing you should NEVER say when answering the phone.
• Why most dental practices fail in customer service.
• The secret to having great staff meetings.
• How open door communication can make or break your dental practice.
• Why good dentistry is like a “performance.”
• The importance of an “always be improving” mindset for your team.
• How to reduce resistance when implementing new procedures or training.
• The biggest mistake most front offices make and how to fix it.
• Why your “numbers” shouldn’t be your main focus.
• How to get the staff to “buy in” your your dental practice mission. 

Today’s show features a pioneer in dentistry and to dental podcasters.

Dr. Alan Mead is the master behind Mead Family Dentistry and the widely known Dental Hacks Podcast.

Dr. Mead grew up around his dad’s dental practice and quickly found his passion in running a practice of his own at a young age.

Just like with any dental practice business, Dr. Mead has seen his fair share of ups, downs, and everything in between.

There’s something for you in this episode if you’ve been running a practice of your own, wanting to start one, or if you’re in the startup phase.

• How Dr. Mead basically “stole” a practice from someone else
• What happens when you think you’re a terrible business person (and what to do to combat this)
• The mistakes you DON’T want to make when running your own practice
• The advantages of owning a “dive” practice
• What to do if you’re brand new, fresh out of dental school, and looking to start a practice
• The best skill you can have when opening up your first practice
• What to look for, demographics-wise, when opening up a practice in a new geolocation
• An event you need to attend, if you’re serious about dentistry, to meet some of the biggest names in the industry