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Start Your Dental Practice

In every episode, we aim to demystify the “how to start a dental practice” problem by bringing on world-class influencers and consults in the dental industry to pick their brain about how to get past the barriers involved from no practice, to practice owner, to successful practice.
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Now displaying: December, 2016
Cracking The SEO Code 0
Dec 26, 2016

A  few weeks back, my wife and I were craving sushi and decided to turn to the all knowing Google for answers.

I pulled out my iPhone and typed,“ Best sushi in Little Rock Arkansas.”

Within seconds, we had dozens of places to choose from.

After scanning the page for a few moments, we decided to go with the 2nd listing on Google.

We placed our order and the sushi turned out to be fantastic.

As the sushi place can attest, that’s the power of Search Engine Optimization, or SEO.

Unfortunately, most dental practices consider SEO as an afterthought, when in fact it can often be one of the most important methods of marketing for your practice.

Today, I’m excited to have Mike Pederson, founder of Dental Boost back on the show. You may remember him from SYDP episode 51 where he shared the best practices for your dental website.

I wanted to bring him back on the show and have him share all things SEO. When thinking about your marketing plan for 2017 SEO is a great place to start.

[su_note note_color="#028000 " text_color="#ffffff " radius="5"]If enjoyed today’s show you’ll love Mike Pederson’s  Free Digital Assessment for SYDP Listeners. He’ll do a live walkthrough of your site and give you suggestions on how to improve your SEO.Get that here.[/su_note]

Here are a few things you'll discover in today's episode

  • The Bare Minimum Basics For Learning SEO
  • 3 SEO Mistakes You Can’t Afford To Make
  • The SEO tactics that are working RIGHT now.
  • Why You Need To Take SEO Seriously in 2017
  • How To Know Which SEO Services Are Worth It
  • The Importance of Focus When It Comes To SEO Marketing
  • What To Know When Building A Website For The First Time
  • Why You Should Give Back To Your Local Community
  • The “Light Grey” Method To SEO
  • How To Avoid SEO Penalties For Your Site
  • Buyer Intent Keywords and Why They Matter

Free Episode Bonus:

Look, SEO can be tricky to get right, especially when you’re juggling the other million things you need to do to run a successful practice.

If you need help getting started Mike has generously offered SYDP listeners a free Digital Assessment of your website, where he will walk you through your current site live and share some ways to improve your marketing and SEO.

You definitely don’t want to miss this fantastic opportunity.

Click here to access that now.

Quotes:

  • “Google’s goal is to always serve the best search result possible.” - Mike Pederson

Resources:

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Why You Need A Strategic Plan 0
Dec 18, 2016

One of my favorite quotes by Benjamin Franklin is when he says “By failing to prepare, you are preparing to fail.”

And yet.. Time and time again, when I talk with owners who are struggling to grow their practice, it almost always comes back to a lack of a proper plan.

While I’m a huge fan of taking action (it’s essential), a solid strategic plan can make all the difference especially when acquiring a practice.

Today I’m excited to share my conversation with John Cotton, Founder of Dental Team Performance. He’s helped hundreds of new and veteran practice owners alike create and execute their strategic plan.

We dive deep into the what makes a strategic plan so powerful and why you need one regardless of whether you’re just starting out or looking to grow.

If you like today’s show, you’ll love Chapter 4 of John’s new book “How To Grow Your Dental Practice In The New Economy.” He shares his best insights on case acceptance to completion.  
 
Get that here

Here are a few things you'll discover in today's episode:

  • The Importance Of Team Accountability And How To Implement It In Your Practice.
  • Why You Need A Strategic Plan Even If You’re 95 years old.
  • The “10K Mistake” You Might Be Making
  • Why You Need A Strategic Plan Even If You “Don’t Have Time
  • The Perfect Length For A Strategic Plan
  • When To Strategic Plan When Acquiring A Practice
  • How To Establish An Effective Employee Bonus System
  • The Bottom Up Strategic Management Philosophy
  • When To Outsource And When To Do It Yourself
  • How To Define Effective Key Performance Indicators (KPI’s)
  • The “BAM” Method To Increase Team Morale
  • How To Effectively Handle Raises With Your Team

Free Episode Bonus

If you loved today’s episode, you’re going to love Chapter 4 of John’s book “How To Grow Your Dental Practice In The New Economy” which he has generously offered for today’s bonus. In chapter 4 he shares his best practices walking you through case acceptance to completion.

So make sure you check out Chapter 4 of his book.

Click here to access that now

Quotes

  • “You have to figure out how to get team buy in.” - John Cotton

Resources

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Choosing The Right Location For Your Dental Practice 0
Dec 12, 2016

You can have the best staff in the world, deliver the best patient experience possible, and have the perfect marketing plan, and still struggle to grow your practice.

How? By choosing the wrong location.

Look, I get it. It’s not easy getting your location right when starting out. Properly understanding demographics is tough.

Fortunately, there’s a way to give yourself the best chance to succeed.

Today I’m excited to share my conversation with public speaker and ‘Dental Demographer’ Scott McDonald. He’s the founder of Scott McDonald Associates Doctor Demographics.

In our conversation we dive deep into the science of demographics and how they can make or break your practice. Even if you’re happy with where you’re at, I know you’ll get a ton out of our conversation.

If you enjoyed today’s show you’ll LOVE Scott’s 3 Step Process To Finding The Perfect Location For Your Practice
Get that here.

Here are a few things you'll discover in today's episode:

 

  • How To Identify An Outgoing Going CPA (Joke)
  • What Most Dentists Get Wrong About Choosing Where To Start Their Practice (And What To Do Instead)
  • The Most Common Myths Of Choosing The Right Location For Your Practice
  • How To Determine If Demographics Are Viable For Your Practice
  • Why Choosing A Location With A Lot Of Competition Can Help Skyrocket Your Business
  • The Ideal Ratio Dentist / Population Ratio And When It Doesn’t Matter
  • 3 Misleading Metrics That May Mislead You On Your Path To Practice Growth
  • How To Plan The Future Of Your Practice Through Studying Demographics
  • The Best And Worst Locations To Start Your Practice
  • “The Pet Method” That Helps Build Rapport With Your Patients
  • Why You Have To Do A Demographic Report When Starting Your Practice
  • The One Thing That Makes A Dentist Location Viable
  • How To Make The Most Of Your Demographic Report Data

 

Free Episode Bonus:

If you enjoyed today’s show, you’ll love Scott’s 3 Steps To Finding The Perfect Location Practice Video. It's jam packed with super valuable insights on choosing the right location for your dental practice. 

Click here to access that now.

Quotes:

“It’s not the data that’s important, it’s what you do with that data that matters.” -  Scott McDonald

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

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