Hope you had a wonderful Thanksgiving holiday. I know, I’m still recovering from all the delicious food I had.

• How a simple post Trent made on DentalTown took off.
• Trent’s journey from dental school to practice ownership
• The biggest mistake Trent made when starting out (and how to avoid it.)
• How to overcome your fears of building your practice.
• Trent’s 3 tips to improve your hiring.
• Why you should ALWAYS double check your hiring references.
• What drives Trent to build a thriving dental practice.
• How Trent stopped being a “people pleaser" and you can too.
• Why “luck” plays such a large role in your practice success (and how to increase it.)
• Trent’s biggest piece of advice for new practice owners.
• How to choose the right location for your practice (it matters more than you might think.)
• Trent’s five your vision for his practice.
• Why delegating can make or break your business.

Quotes:

• “That’s part of our vision, to be a part of the community, and give back. It’s so important.” - Trent McCord

Time and time again, we talk about how important it is to execute if you want to run or grow a successful dental practice.

Hard, smart work matters.

But contrary to popular belief, you don’t have work 100 hour weeks to make things happen. In fact, in our experience, that will only lead you to burn out.

Focusing and executing on the right things, is far more important than how much you work.

Which is why I’m so excited to share with you my conversation with Dr. Cole Brenny.

Cole is the founder of Practingdentist.com one of the most popular dentist communities online. He is also a practicing dentist and owner of Ivory Dental Group in Minneapolis, Minnesota.

You’ll quickly notice in our conversation how much passion he has for the world of dentistry, and why that has allowed him to be so successful.

At the end of the episode, you’ll also find out where you can get access to Cole’s brand new book “Dental CEO” for free. He breaks down everything you need to know about branding, marketing, and creating the ultimate patient experience.

So be sure to listen all the way through this entire interview to get access to that.

Here are a few things you’ll discover in today’s episode:

• How to have open and honest conversations (that will boost morale)
• Why dentist partnerships are like marriage, and how to keep the “romance” alive.
• 3 Big Areas To focus on to improve Your practice
• The marketing on steroids method of acquiring patients from another practice.
• How to shift from associate to partnership thinking.
• Why less is more when it comes to growing your business.
• The different types of dentist styles and why they matter.
• Why not getting a mentor is one of the biggest mistakes you can make.
• Best practices for acquiring a practice, even if it’s your first time.
• The steroid marketing method of acquiring patients from another practice.
• Why  Cole focused on “recreating the patient experience and how it transformed his business.

Quotes:

Cash. Is. Oxygen.

In order to run a successful practice, not only do you have to provide exceptional service to your patients, you also have to master the art of collecting money.

Here at Dentist Metrics, we talk all about marketing, branding, and getting the most from your staff…  But at the end of the day, collecting on your accounts receivable is what keeps your doors open.

Unfortunately, collecting from your patients, isn’t always easy.

Patients in financial distress. Countless insurance calls. Maybe your new front desk hire makes a mistake.

As way say… running a practice is hard.

But.. time and time again, we see that the most successful practice owners have their ducks in a row.

They know how to collect their money.

Which is why I’m so excited to share my conversation with today’s guest Andy Cleveland. Self proclaimed AR Ninja, Andrew is an accounts receivable consultant who has helped hundreds of practices master the art of collecting money.

In our conversation he shares a ton of tips and tactics on how to make sure you’re getting paid, while staying professional.

Here are a few things you'll discover in today's episode

• 3 Simple Tricks To Recover Lost Revenue
• Why Andy got into the dental business.
• The power of specialization in your business and life.
• When it’s too late to collect payment...
• Why filing insurance properly is SO important to your business.
• Why outsourcing your insurance might make sense for you.
• The philosophy of continuous improvement.
• How to use escalation in your language to get paid more
• The best time to call patients to collect overdue invoices. 

We all have different reasons for wanting to start a dental practice. Maybe you’ve always had a passion for the dental industry. Or maybe you love making a difference in your patients lives. Or perhaps, you just love the challenge of building a thriving dental business.

The truth is, whatever your reason, what you do matters.

But it’s sometimes easy to forget.

We get so caught up in the grind to build our  practice that we let it run our lives.

And yet, I truly believe you can have both a successful practice and a lifestyle you love.
Which is why I’m so excited to share my conversation with today’s guest Ben Kacos.

Ben is a private practice dentist and a coach and consultant for the Dental Success Institute. He is also the founder of ExploreEducationCE, a unique continuing education program which mixes dental education with an outdoor sports twist.

He’s been fortunate enough to be mentored by some of the best in the business, and has some surprising insights on how to take your practice to the next level.

His unique story is something you won’t want to miss.

Here are a few things you'll discover in today's episode

• What to do with employees that aren’t “coachable”
• Why Ben, choose less money to learn more when starting starting his dentistry career.
• The mistakes Ben made when he acquired his first practice.
• How to overcome the “it costs too much” objection.
• How Ben, was able to acquire his second practice at a rapid pace.
• The power of “simple systems” and how they can reduce your stress and make you more profitable.
• The importance of “scaling the unscalable” when merging a practice.
• Why Ben became a dentist coach and what he’s learned.
• How to mix business and pleasure, and why Ben runs a duck hunt while teaching dental practice info.
• How to build relationships with other dentists in your town and location.
• Why you should avoid a “fee for service” practice when looking to buy.
• The importance of having a “clinical mentor”
• 3 Creative ways to build loyalty with your patients.
• How Fluoride can dramatically improve your practice.