One of my favorite quotes by Benjamin Franklin is when he says “By failing to prepare, you are preparing to fail.”
And yet.. Time and time again, when I talk with owners who are struggling to grow their practice, it almost always comes back to a lack of a proper plan.
While I’m a huge fan of taking action (it’s essential), a solid strategic plan can make all the difference especially when acquiring a practice.
Today I’m excited to share my conversation with John Cotton, Founder of Dental Team Performance. He’s helped hundreds of new and veteran practice owners alike create and execute their strategic plan.
We dive deep into the what makes a strategic plan so powerful and why you need one regardless of whether you’re just starting out or looking to grow.
Here are a few things you'll discover in today's episode:
Free Episode Bonus
If you loved today’s episode, you’re going to love Chapter 4 of John’s book “How To Grow Your Dental Practice In The New Economy” which he has generously offered for today’s bonus. In chapter 4 he shares his best practices walking you through case acceptance to completion.
So make sure you check out Chapter 4 of his book.
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