For several years, Dr. Colin Lathrop has honed his skills working as a dentist in the Houston area and built up a loyal clientele who appreciate his friendly chairside manner and outstanding skill in all aspects of dentistry.
If you’re unfamiliar with Dr. Lathrop’s approach, his philosophy is to treat each patient individually — not according to a cookie-cutter “one-size-fits-all” dental regimen.
His simple, but effective approach to his patients also rings true in his business and his marketing.
Free Episode Bonus:
Before sitting down to record this interview with Dr. Lathrop, we had an incredible conversation about the brass tacks of his marketing strategy.
Dr. Lathrop gave me permission to reveal this behind the scenes conversation in today’s bonus.
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