In 1997, the internet was understood by few, and utilized for it’s marketing potential by even less.

Seeing the opportunity at hand, today’s guest went all-in on his online marketing efforts and went on to create a multi-million dollar a year dental empire.

Dr. Williams is in private practice working two days a week in the group practice he founded, Suwanee Dental Care.

He is highly productive (averaging over $15,000 per day in the office) and teaches other dentists to be more capable of doing the same.

His coaching and consulting firm, Solstice Dental Advisors, helps dentists discover how to double their practices by implementing proven marketing, management, efficiency and leadership skills.

His new book, Marketing the Million Dollar Practice, debuted in 2014 and went to the top of Amazon.com as the #1 Best Seller in Dentistry and #15 among all books on marketing.

He runs the Solstice 5M Masters Academy and the 5M Dental Mastermind. He is a partner in the Dental Implant Marketing Formula, a system for generating high end, big case dentistry patients. His expertise is in dental systems and dental marketing.

Here are a few things you’ll discover in today’s episode:

• The danger of only getting good at one thing (and why you may want to consider diversifying your dentistry skill set)
• How to start a dental practice from scratch (with no existing customer base)
  Why you need to start building a funnel for your practice right now
• The power of investing in your marketing early on (and how it draws the right customer into your practice)
• What’s working RIGHT NOW in marketing (and exactly how it works)
• The downside to some types of masterminds that you want to avoid (and the type of mastermind that actually provides helpful information without competing with other members in the group)

It’s common thinking in business that you should pick a location with tons of people – but that can be misleading.

Yes, you want access to a lot of people you can potentially help…

But what if there’s a lot of competition already there?

When it comes to starting your dental practice, you have to be strategic with where you setup or take over a dental practice.

That’s one of the many things I love about today's guest, Dr. Howard Farran.

Dr. Farran started his dental career by thinking strategically and opening a practice in a community that numerically made sense...

With $0 down.

He’s no small name in our industry as the founder of Dental Town – the premier forum for the dental industry to collaborate.

On top of that, Dr. Farran has achieved high acclaim over the years for his philosophy and efforts to fluoridate the waters of the Phoenix community.

You’ll quickly know why Dr. Farran is such a sought after name in the dental industry.

Here are a few things you’ll discover in today’s episode:

• The “sandbox” event that led to the creation of Dental Town
• How Howard used insanely basic market research to find the exact target market he wanted to work with in his practice
• How to get your first dental office and ALL necessary equipment for $0 down
• How Howard and his team know exactly what dentists around the world are dying to read and know about
• The lesson Sam Walton taught Howard about how to treat demographics (and how to best serve a target market)
• How to ethically charge more (and double your profit in the process)
• The brilliant location strategy Howard used that made “veteran” dentists laugh at him (at first)

Today’s guest has seen it all.

Marilee Sears comes from a “dental household” and watched her father run his dental practice as she grew up…

Which gives her a unique advantage and perspective.

Nowadays, Marilee uses her strengths to specifically help dentists put the right systems in place so they can focus on what’s really important: work, family, and friends.

Marilee helps dentists through private and group coaching to break through the 7 figure mark while reducing stress and making the process as fun as possible.

Here are a few things you’ll discover in today’s episode: 

• How Marilee’s father played a HUGE role in her becoming the “systems” person to dentists across the world.
• The thing that was said in front of dental students at a local event that upset the industry (and the problem posed by corporate dentistry having a presence in dental schools)
• Why it’s a GOOD thing that the dental industry is highly competitive (and why you can still make a ton of money if you go about it the right way)
• Natural leadership as a dentist. Is it natural or a teachable skill?
• The breakthrough moment Marilee had that reshaped her career, business, and life.
• One of the biggest ways to get further as a dental practice owner (and why this was the best investment Marilee and I have made).
• What sets apart the dentists who succeed from those who don’t