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Start Your Dental Practice

In every episode, we aim to demystify the “how to start a dental practice” problem by bringing on world-class influencers and consults in the dental industry to pick their brain about how to get past the barriers involved from no practice, to practice owner, to successful practice.
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Now displaying: January, 2017
Jan 27, 2017
Budgets.
 
If we’re being honest, they don’t always have the reputation as the most “fun” topics in the world of dentistry. But a solid budget can make all the difference in keeping the lights on at the end of the day.
 
The good news is, budgeting is a skill can that be learned, regardless of what stage your practice is in today.
 
The more you budget, the better you get. The better you get, the more time you can use to focus on the things that will take your practice to the next level. Who doesn’t like a little more time?
 
In today’s solo episode, I’ll be exploring one of the most requested topics from SYDP listeners and my DentistMetrics clients.
 
Don’t worry, I won’t bore you with useless stats or random formulas, but instead I'll share my perspective on the pros and cons of budgeting and some suggestions I've found to work.
 
If you loved today's episode, you'll enjoy  my Budgeting Example Spreadsheet that will help you get a better understanding of how to create a budget that works. Click Here To Check Out The Examples

Here are a few things you'll discover in today's episode:

 

  • The Biggest Mistakes Dentists Make When Budgeting And What To Do Instead. 
  • 3 Questions You Should Answer Before Starting Your Budget 
  •  
    How "Over Budgeting" Can Actually Hurt Your Practice 
     
  • Why You Should View Budgeting As A Tool Rather An Annoyance 
     
  • The Types of Budgeting Needed For All Stages of Your Practice (Yes.. They Are Different)
     
  • The Key Steps To Avoid "Waste" In Your Practice 
     
  • Why Budgeting Once A Year Is Not Remotely Enough 
     
  • The Budgeting Formula If You’re Just Getting Started
     
  • When To Know If You're Spending Too Much Time On Budgeting 
     
  • How To Incorporate Education Into Your Budget..
     
     
    And much more...

Free Episode Bonus:

Now’s the time to take action. Saying you want to get better at budgeting is one thing. Actually making the time to make that happen is a totally different story.

 
For today’s episode, I’ve created a free Budge Example Spreadsheet — that will help you get a better understanding of what a successful budget entails and exactly what you need to do to make it work for you. 

Click here to access that now.

Quotes:

  • “You want to spend money to make more money.” – Jonathan VanHorn 

 Support The Show

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jan 16, 2017

A strong marketing strategy is essential to get more patients in the door.

You know that. But… unfortunately, with so many options out there, it’s so easy to feel overwhelmed and stuck.

Maybe you can relate.

Instead of mastering the basics, you jump from one marketing strategy to the next.. And not surprisingly you might not see the results you were looking for.

As most SYDP listeners know, the dental industry does have a few bad apples that ruin things for everyone. Trust can be a little hard to come by.

No there is no magic pill to get 1,000 new patients in your door by next week.

No there is no SEO strategy that will get you on the first page of Google overnight.

A good marketing strategy requires relentless testing, patience, and a little bit of good luck.

Which is why I’m so excited to share my conversation with Laura Maly and Michael Anderson, founders of the the Wonderist Agency an agency that focuses exclusively on serving the dental community.

Several practice owners and SYDP listeners have emailed me to praise their work. And I think you’ll find our conversation on the state of dental marketing surprisingly refreshing and you’ll walk away with several actionable insights such as…

 
[su_note note_color="#028000 " text_color="#ffffff " radius="5"]If you like today’s show, you’ll enjoy Laura and Michael's Ten Ways To Get New Patients PDF Click Here To Check Out The Guide[/su_note]

Here are a few things you'll discover in today's episode:

  • How Laura And Michael Got Into The Dentistry Industry
  • Why Most Dental Agencies Are So Out Of Date
  • The Key Metrics You Should Track Consistently For Improvement
  • The Importance of Avoiding “Shiny Object” Syndrome.
  • Why One Size Fit All Marketing Can Kill Your Practice
  • How To Get Started With Tracking And Which Metrics You Should Measure
  • 3 Bad Marketing Habits You Should Avoid
  • The “10 Million Dollar Mistake” You Might Be Making
  • How To Stop Being Overwhelmed With Your Marketing
  • Why You Need To Communicate With Your Staff About Your Marketing Strategy

Free Episode Bonus:

As Michael and Laura discussed, doing marketing the right way is what's going to take your practice to the next level. You don't have to follow every random marketing suggestion or tactic. Instead, pick a few areas you want to focus on and get to work.

If you loved today’s episode, than I know you’ll get a ton out of Laura and Michael’s Ten Ways To Get New Patients PDF You’ll definitely want to take action on how to get more from patients referrals. I highly recommend you give it a look.  

Click here to access that now.

Quotes:

  • “You have to be tracking.”  - Michael Anderson
  • “Start Call Tracking Today. No really.” - Laura Maly

Resources:

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jan 12, 2017

Note: This is an encore of SYDP episode 48 with Dr. Alan Mead updated with time sensitive information about the Voices of Dentistry event you won't want to miss! If you want a weekend full of learning and connecting with the best of the best Voices of Dentistry is for you.  We'll be back to our regularly scheduled programming on Monday 1/16/2017 !

Today’s show features a pioneer in dentistry and to dental podcasters.

Dr. Alan Mead is the master behind Mead Family Dentistry and the widely known Dental Hacks Podcast.

Dr. Mead grew up around his dad’s dental practice and quickly found his passion in running a practice of his own at a young age.

Just like with any dental practice business, Dr. Mead has seen his fair share of ups, downs, and everything in between.

There’s something for you in this episode if you’ve been running a practice of your own, wanting to start one, or if you’re in the startup phase.

Here are a few things you’ll discover in today’s episode:

 

  • How Dr. Mead basically “stole” a practice from someone else
  • What happens when you think you’re a terrible business person (and what to do to combat this)
  • The mistakes you DON’T want to make when running your own practice
  • The advantages of owning a “dive” practice
  • What to do if you’re brand new, fresh out of dental school, and looking to start a practice
  • The best skill you can have when opening up your first practice
  • What to look for, demographics-wise, when opening up a practice in a new geolocation
  • An event you need to attend, if you’re serious about dentistry, to meet some of the biggest names in the industry

Voices of Dentistry Event! 

Quotes:

  • “If you can not buy into the marketing of what a dental practice ‘should be’. You can save money in the bigger decisions.” – Dr. Alan Mead

Resources:

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jan 2, 2017

Happy New Year SYDP fans! I hope the first few days of 2017 have gotten off to a great start! I’m honored to have you be a part of the SYDP community.

Now look, if you’re like me, you’re probably feeling super excited at all the things you’re going to accomplish in 2017.

You’re finally gonna start going to the gym. You’re finally going to hit that monthly revenue goal. You’re finally gonna hire your 1st, 2nd, or even 5th employee.

Maybe you even dare to dream of having a vacation.

Having goals and being excited are a good thing.

But as I say time and time again on the show, you have to execute. You have to do the hard work.

Too often, we look for the easy fix. The “everything done for us” solution for all our needs.

And give up when our motivation fades or we don’t see the instant results.

Be honest.. How often does that work?

Probably never.

Which is why I’m super excited to share my conversation with Michael Arias to kick off the new year.

Michael is the founder of The Dental Marketer Site and host of the Dental Marketer Podcast where he teaches how to take your practice to the next level through actionable ground marketing strategies.

In the episode you’ll notice, Michael is truly a “go getter” in every sense of the word and I don’t think the word “excuse” exists in his vocabulary.

If you like today’s show, you’ll love Michael’s quick quiz that will tell you exactly how many patients your practice should be attracting and what to do to get there. Get that here.

Here are a few things you'll discover in today's episode

  • How “Marketing Pipelines” Can Transform Your Practice And How To Get Started
  • Why Throwing A Local Event For Your Community Should Be A Priority in 2017
  • 5 Boots On The Ground Marketing Strategies That Actually Work
  • How Targeting Local Businesses Can Be A Great Marketing Method
  • The Importance of Authenticity When Marketing Your Practice
  • 3 Current Marketing Trends You Should Be Trying
  • Why Specific Incentives Are So Powerful For Your Practice.
  • The No Excuses Way To Get More Patients In The Door
  • Why You Need To Outsource Your Marketing And Sales
  • How To Get Comfortable With Rejection

Free Episode Bonus:

It’s clear from our conversation, Michael makes things happen, and I promise if you take action on today’s episode you’ll definitely see results.

If you enjoyed today’s episode, you absolutely don’t want to miss the awesome bonus Michael has put together for SYDP listeners. He’s shared his short “How Many Patients Should My Practice Be Attracting” quiz, which will help you get crystal clear on how to get the most from your practice.

Just answering the questions alone, will be incredibly helpful in building out your 2017 marketing strategy.

Click here to access that now.

Quotes:

  • “Work smarter.. Not harder.” - Michael Arias
  • “People love the idea.. But execution often lacks.” - Michael Arias
  • “Doing Business Without Advertising Is Like Winking At  A Girl In the Dark” - Michael Arias
  • “Bits of dentistry can be taught… but you can’t teach a good personality.” - Michael Arias

Resources:

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

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