Imagine for a moment that you’re standing in front of a future patient.

But you’re not the only one there. You are joined by two other dentists who want the business just as much as you do.

What will get that patient to choose you over your competition?

Although you may not physically find yourself in this situation, this is the reality when it comes to growing your business.

People get bombarded with ads every day.

How will you stand out?

What will set you apart is the word choice in your advertising, and your lead-conversion strategy.

Today’s guest will help you in those areas. He specializes in copywriting and sales funnels.

Jeremy Reeves is the CEO of Kaizen Marketing Inc. He is also host of the Sales Funnel Mastery podcast, where he shares what’s working and what’s not when it comes to creating automated sales funnels.

Jeremy’s insight and strategies has helped numerous business increase their bottom line revenue. Some of his past clients include Mark Hansen (co-author of Chicken Soup for the Soul), Than Merrill (real estate investor and cast member on A&E’s hit show, Flip This House), and Loral Langemeire (author of The Millionaire Maker).

Here are a few things you’ll discover in today’s episode:

• The two most common mistakes that dentists make with their direct mail marketing
• A simple exercise to help you write sales copy that works
• How to narrow down your target market so that you market to the people who are most likely to buy (and where to find them)
• How to decide the delivery method for your marketing
• The one question to find out if the person or company in charge of your marketing is doing a good job or not (if they can’t answer this, get rid of them immediately)
• Why it’s a good idea to understand marketing even if you’re paying someone else to do it for you
• What separates good copy from bad copy

Owning a dental practice gives you the opportunity to make lots of money.

But just as dental school doesn’t teach you the business side of dentistry, it also leaves out the financial literacy aspect.

Building wealth will prove to be extremely difficult (even impossible) if you are financially illiterate.

On today’s show, we welcome back a very special guest, Dr. Tom Larkin.

Dr. Larkin, also known as The Renaissance Man in dentistry, joins us this time to share some instrumental information that can help shape your financial future.

Dr. Larkin is the clinical director for Ideal Practices. He is also the founder of OralWellnessCenter.org, which is doing some incredibly fascinating things as far as linking oral systemic health with dentistry. He is also an instructor at Louisville’s School of Dentistry.

Here are a few things you’ll discover in today’s episode:

• The surprising history of marketing in dentistry
• Four rock-solid financial literacy tips (follow these to set yourself up for long-term success)
• A little-known fact about mutual funds (if you overlook this truth, you’ll be leaving LOTS money on the table)
• A stock market rule to follow that could potentially multiply your money
• What you need to know about human nature and greed that is a key part to financial literacy
• How to increase your income simply by changing your mindset and habits
• A few subjects you should educate yourself on to increase your financial literacy
• A recommendation on how to work together with your significant other to build a solid financial foundation