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Start Your Dental Practice

In every episode, we aim to demystify the “how to start a dental practice” problem by bringing on world-class influencers and consults in the dental industry to pick their brain about how to get past the barriers involved from no practice, to practice owner, to successful practice.
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Now displaying: May, 2016
May 31, 2016

Owning a dental practice means you wear many hats (especially when you’re first getting started). As the owner, these are just some of the roles you play:

  • Dentist
  • Personnel Manager
  • Marketing Director

As you fill your dentist chair and get busier, it’s natural to take shortcuts when it comes to certain areas of your business.

But the one thing you always want to make a priority is filling that dental chair.

That’s why today’s guest strongly believes that you should never take shortcuts when it comes to your marketing.

And he has the business portfolio to back it up.

Before becoming a dental practice owner, he owned multiple other businesses, which he bought, built to great heights, and sold.

This gives him a unique perspective that I’m excited for you to hear about today.

Jerry Jones is the owner of Jerry Jones Direct, a company that markets and helps dental practices attract and retain patients. He also owns Wellness Springs Dental, a national franchise of dental practices that is helping people all over the country get started.

If you get value out of today’s show, you’ll want to make sure you check out the bonus. It’s a book called 24 Mistakes To Not Make When Owning A Dental Practice.
 

Here are a few things you’ll discover in today’s episode:

  • The most common misconception that new practice owners have
  • How marketing has evolved over the years (and how past stigmas are hurting current practice owners)
  • The average cost to attract a new patient across any media
  • A recommendation to all young dentists that are looking to start their practices or a practice owner who is looking to open an office in a new location
  • Expert advice on how to make the most of your marketing budget
  • A warning you shouldn’t ignore when shopping for a company to build your website (there’s a good chance you’ll lose a lot of money if you ignore this)
  • A powerful way to leverage local press to get free exposure (and become the expert in your area)
  • An ad campaign that was so successful that it caused a scheduling jam
  • What limiting copy is (and why it can be helpful to have in your ads)

Free Episode Bonus:

It’s great to get a different perspective from someone who has owned businesses outside of the dental industry. If you found today’s episode valuable, then you’re sure to get even more out of today’s bonus.

As Jerry mentioned, there are some things you shouldn’t take shortcuts on when it comes to your business, and marketing is one of them. Jerry provides more of his marketing insight, and more, in today’s bonus.

It’s a book called 24 Mistakes To Not Make When Owning a Dental Practice.

Click here to access that now.

Quotes:

  • “Don’t underestimate what it’s gonna take to fill a practice with new patients.” – Jerry Jones
  • “I’m not a fan of insurance, but I understand it. It is a tool. It can either slice you and bleed you to death, or build an incredible practice.” – Jerry Jones
  • “Diversity of patient base and diversity of patient attractive mechanisms leads to stability. The more diverse your patient base is, the stronger your practice is going to be.” – Jerry Jones
  • “You should not shortcut certain things in business. Marketing is one of those things.” – Jerry Jones

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

May 20, 2016

I felt inspired to do this episode after a trip to Disney World with my family.

It was the end of tax season, and probably the most appropriate time for us to disconnect from the business and have fun as a family.

We were there for 7 days and the experience is phenomenal.

Here’s the thing about Disney:

It gives a complete experience from start to finish, for anyone who’s been there. It leaves memories and stories for families to tell for years to come.

How can this translate to your dental practice?

I shared my entire experience in this episode and how we can use this to grow our practice and give your patients the best experience they can have so that they will look forward to visiting you every single time.

Here are a few things you’ll discover in today’s episode:

  • What’s unique about the Disney experience (and why people are willing to spend tons of dollars for it)
  • What Disney does extraordinarily well (and how it compares to our dentist practice)
  • How Disney builds up the experience even before you get to the park (this is priceless when applied to your practice’s customer experience)
  • Preparing a customer to get the best experience at the park
  • Taking away the stress from the customer
  • How employees play a huge role in your business 

 

Quotes:

  • “Your staff can make your ship sell or sink.” – Jonathan VanHorn
  • “The key is to hire employees that exhibit the behaviors that best align to your company’s values.” – Jonathan VanHorn
  • “Think about the things that are adding stress, think about the things that you can add value to, think about the things you can do to help your patients come in to see you, and have a good experience.”- Jonathan VanHorn
  • “If Disney – at that massive scale – can figure it out, at small scale, we can figure it out for our dental practices.”- Jonathan VanHorn

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

May 2, 2016

Decisions are part of of every business...

And with every decision made brings an outcome.

The best way to get a desired outcome is being enabled to makean informed decision.

This is where having the right processes come into place.

In today’s episode, we are going to talk about thebest accounting software for your dental practice.

This episode is a self hosted episode where I share with you mythoughts on the current accounting software available for a dentalpractice and why you need it to run your business successfully.

If you like today’s show, you’ll enjoy the bonus following. It’smy personal Chart of Accounts Template.

 

Here are a few things you’lldiscover intoday’s episode:

  • The definition of accounting (and why you need a goodaccountingsystem for your business)
  • How dental practices did their accounting 10 years ago
  • The new and improved way you can start recordingyourtransactions (so that you save tons of time and have a systeminplace)
  • Desktop accounting software vs Cloud accounting systems
  • Why you should consider a cloud accounting system (and whyIstrongly recommend this)

 

Free Episode Bonus:

If you loved today’s episode, then you’re going to enjoythebonus I’ve prepared for you.

Today’s bonus is our internal chart of accounts that we usefordental practices. We adjust this according to each practicethatcomes on, to be able to mold it to what each practice needs.Butthis is what we start off with with all our accountingclients.

A chart of accounts is the starting point that you can usetoimport into your software. It is done in excel format and youcanjust import into your software easily.

Clickhere to access thatnow.

Quotes:

  • Accounting is simply to have a process of recording economicstohelp you make informed decisions. – Jonathan VanHorn

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give theshow anhonest rating and review in iTunes.

This allows me to evolve the show as it goes on, andalsohelps spread the word to other podcast listeners sinceiTunespromotes shows with active engagement.

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