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Start Your Dental Practice

In every episode, we aim to demystify the “how to start a dental practice” problem by bringing on world-class influencers and consults in the dental industry to pick their brain about how to get past the barriers involved from no practice, to practice owner, to successful practice.
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Now displaying: March, 2016
Mar 30, 2016

Most people will tell you that if you want to grow your dental practice, you need to get more patients.

This might make sense at first.

But while getting more patients is part of it, it shouldn’t be the priority.

What good is it for you to gain more patients consistently if they’re not coming back to see you on their next visit?

Dentists who don’t focus on returning patients (and the systems required to get them to come back) are leaving money on the table.

In this show, you’ll learn the best (and proven) strategies to grow your business (and increase your revenue).

Here are a few things you’ll discover in today’s episode:

 

  • The definition of growth (when it comes to a dental practice)
  • How mindset plays a vital role in growing your business
  • What a limiting belief is (and why it stunts growth)
  • The typical growth cycle of a dental practice
  • The best changes you can make to increase your revenue
  • The mistake dentists makes when trying to grow their business
  • How self-awareness plays a role in all of this
  • How to come up with a game plan to increase your revenue

 

Quotes:

  • “Involve your team. As a business owner, you can only do so much on your own.” -Jonathan
  • “Be aware, you’re gonna have to depend on other people to do some of these things for you, so make sure you have the right people, and that they’re doing what is necessary to help you grow.” – Jonathan

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Mar 18, 2016

Dental equipment is constantly evolving, and your phone constantly rings with salespeople trying to get you to buy the latest technology.

You don’t need all the latest bells and whistles to run a profitable business.

But what you do need in today’s digital age is a marketing plan that reflects the latest trends.

If you want for your business to be around in the next twenty years, you can no longer rely strictly on referrals.

Today’s guest, Jake Puhl, understands the power of the internet. It can be the difference between a sustainable (and profitable) business, and one struggling to keep their head above water.

His marketing tactics have helped dentists grow from zero to $5 million dollars in revenue (or in one dentist’s case, from $1.2 million to $8 million).

Jake is the co-founder of Firegang Digital Marketing, a SEO and Google analytics expert, and an Amazon best-selling author.

If you want to learn more about effectively marketing your business online, this bonus is a great place to start. It’s a free copy of How To Get Dental Clients With The Power Of The Web.
 
 

Here are a few things you’ll discover in today’s episode:

  • The biggest mistakes dentists make with their marketing
  • A traditional method of growing a dental practice that will no longer hold a practice up (and a modern marketing strategy you need to stay in the game)
  • The key to a reputation marketing program that generates great reviews
  • Why being on top of your numbers and processes is important (and how your marketing dollars will go to waste if you don’t pay attention to them)
  • Why getting new clients shouldn’t be your only priority
  • The main metric you need to look at when working with any marketing company
  • The biggest differentiators that will give online traffic a compelling reason to choose your practice
  • How to “buy low” when acquiring a practice
  • What a retargeting ad is (and why it’s so powerful)
  • The key factor for online traffic analytics that you should zero in on (that many marketing companies don’t look at)
  • What a longtail keyword is (and how this impacts your online visibility)
  • Recent changes to Google ads (and what that means for your business)
  • Best practices to run good ads (that Google will reward you for)
  • A covert way to scan your competition in an area you’re looking to start or acquire a practice

Free Episode Bonus:

If you got a lot out of today’s episode, and want to learn more, this bonus is perfect for you.

There are tons of marketing companies fighting for your business, but not many that know dentistry like Firegang does.

Today you’re getting a free copy of Jake’s latest book – How To Get New Dental Clients – which teaches you how to use the web to make your business more profitable.

Click here to access that now.

Quotes:

  • “When it comes to marketing a practice it’s really an execution game.” -Jake Puhl
  • “If you wanna be around in twenty years, knowing and understanding your numbers is absolutely paramount.” – Jonathan VanHorn

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Mar 11, 2016

Having a successful dental practice comes down to one thing:

Keeping your dental chair filled.

Keep that chair filled week after week, year after year, and you’ll be profitable and have the opportunity to scale.

An important key to having steady clientele is marketing.

But the problem with many marketing strategies is that they are generic.

What works for a neighborhood restaurant may not work for a dentist.

That’s why you need someone who understands the dental world well enough to know how to measure the metrics that will give you the best results.

In this show, Mark Dilatush shares some little-known insight that can save you from throwing away marketing dollars that won’t work.

Mark is partner and president of New Patients Inc, a full service marketing firm that specializes in dentistry.

If you like today’s show, you’ll enjoy the bonus following. It’s a copy of New Patients Inc’s latest book, Unlimited New Patients.
 

Here are a few things you’ll discover in today’s episode:

  • The two marketing segments that determine if a new patient comes to see you because they want to save money (or because they value your services)
  • The number of appointments needed to go full time when you’re first getting started
  • The only thing you should base a startup budget on
  • Why some startups take (painfully) forever to get going
  • The reason why banks are quick to lend money to startup practices (despite the risk of it failing)
  • The hidden truth about the marketing budget for a startup (and a valuable piece of advice to make sure you fill the seats needed for the practice to survive)
  • How to mitigate the high cost of a startup
  • A smart way to partner with local businesses to grow your client base faster
  • The reason why hiring a marketing company is often ineffective
  • The risk of sending the same message to your entire marketing sphere

 

Free Episode Bonus:

If you loved today’s episode, then you’re going to enjoy the bonus I’ve prepared for you.

There are tons of marketing companies looking to get a piece of your pocketbook, but most of them don’t know the dental industry like Mark does.

For that reason, today’s bonus will be valuable as you try to make the most of your marketing efforts.

It’s a copy of New Patient Inc’s latest book, Unlimited New Patients (a $160 value).

Click here to access that now

Quotes:

  • “Anything you sell is based on the benefits, not the features.”
  • “Hoping is not a marketing strategy.”

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Mar 5, 2016

When you open your own practice, there are things you must commit to:

  • Long hours
  • Hard work
  • Sacrifice

 

Sadly, one of the biggest regrets dentists have is putting so much into the business that they don’t enjoy life outside of the office.

They go into the business thinking they’ll be able to enjoy life when they retire.

But it doesn’t have to be that way.

There are many ways to create passive income streams (and make yourself replaceable so that you can enjoy that extra cash flow).

Dr. David Phelps specializes in helping dentists create a long term vision business (and their personal life). He then recommends ways to accumulate wealth through various sources.

He is also a former practice owner, and creator of Freedom Founders, a place where people learn how to manage profitability.

If you like today’s show, you’ll enjoy the bonus following. It’s Dr. Phelps’ Retirement Calculator that will show you the gap between where you are today and your goals.
 

Here are a few things you’ll discover in today’s episode: 

  • The biggest regret dentists have after running a practice for several years (that would have allowed them to have more freedom sooner)
  • The difference between a technical provider and a business owner
  • The reason so many associateships fail
  • A key decision that revived a practice that was close to going out of business
  • One of the key parts of a business that most dentists don’t value
  • The type of customers that many dentists overlook
  • How becoming a better speaker can grow your business
  • What to look for when you’re finding a place to work fresh out of dentist school
  • The difference between wealth and money
  • A word of caution about financial advisors

 

Free Episode Bonus:

If you found today’s episode helpful, then you’re going to enjoy the bonus.

Don’t make the mistake of getting too tied up in your business for you to enjoy life.

Today you’re getting access to Dr. Phelps Retirement Calculator so that you can calculate the gap between where you are today and where you want to be on the freedom scale.

Click here to access that now.

Quotes:

  • “Build a practice that you can be replaceable when or if you need to be.” -Dr. Phelps
  • “Earn while you learn.” -Dr. Phelps
  • “The best investment for anybody is to invest in themselves first.” -Dr. Phelps

 

Resources:

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

 
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