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Start Your Dental Practice

In every episode, we aim to demystify the “how to start a dental practice” problem by bringing on world-class influencers and consults in the dental industry to pick their brain about how to get past the barriers involved from no practice, to practice owner, to successful practice.
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Now displaying: 2016
Dec 26, 2016

A  few weeks back, my wife and I were craving sushi and decided to turn to the all knowing Google for answers.

I pulled out my iPhone and typed,“ Best sushi in Little Rock Arkansas.”

Within seconds, we had dozens of places to choose from.

After scanning the page for a few moments, we decided to go with the 2nd listing on Google.

We placed our order and the sushi turned out to be fantastic.

As the sushi place can attest, that’s the power of Search Engine Optimization, or SEO.

Unfortunately, most dental practices consider SEO as an afterthought, when in fact it can often be one of the most important methods of marketing for your practice.

Today, I’m excited to have Mike Pederson, founder of Dental Boost back on the show. You may remember him from SYDP episode 51 where he shared the best practices for your dental website.

I wanted to bring him back on the show and have him share all things SEO. When thinking about your marketing plan for 2017 SEO is a great place to start.

[su_note note_color="#028000 " text_color="#ffffff " radius="5"]If enjoyed today’s show you’ll love Mike Pederson’s  Free Digital Assessment for SYDP Listeners. He’ll do a live walkthrough of your site and give you suggestions on how to improve your SEO.Get that here.[/su_note]

Here are a few things you'll discover in today's episode

  • The Bare Minimum Basics For Learning SEO
  • 3 SEO Mistakes You Can’t Afford To Make
  • The SEO tactics that are working RIGHT now.
  • Why You Need To Take SEO Seriously in 2017
  • How To Know Which SEO Services Are Worth It
  • The Importance of Focus When It Comes To SEO Marketing
  • What To Know When Building A Website For The First Time
  • Why You Should Give Back To Your Local Community
  • The “Light Grey” Method To SEO
  • How To Avoid SEO Penalties For Your Site
  • Buyer Intent Keywords and Why They Matter

Free Episode Bonus:

Look, SEO can be tricky to get right, especially when you’re juggling the other million things you need to do to run a successful practice.

If you need help getting started Mike has generously offered SYDP listeners a free Digital Assessment of your website, where he will walk you through your current site live and share some ways to improve your marketing and SEO.

You definitely don’t want to miss this fantastic opportunity.

Click here to access that now.

Quotes:

  • “Google’s goal is to always serve the best search result possible.” - Mike Pederson

Resources:

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Dec 18, 2016

One of my favorite quotes by Benjamin Franklin is when he says “By failing to prepare, you are preparing to fail.”

And yet.. Time and time again, when I talk with owners who are struggling to grow their practice, it almost always comes back to a lack of a proper plan.

While I’m a huge fan of taking action (it’s essential), a solid strategic plan can make all the difference especially when acquiring a practice.

Today I’m excited to share my conversation with John Cotton, Founder of Dental Team Performance. He’s helped hundreds of new and veteran practice owners alike create and execute their strategic plan.

We dive deep into the what makes a strategic plan so powerful and why you need one regardless of whether you’re just starting out or looking to grow.

If you like today’s show, you’ll love Chapter 4 of John’s new book “How To Grow Your Dental Practice In The New Economy.” He shares his best insights on case acceptance to completion.  
 
Get that here

Here are a few things you'll discover in today's episode:

  • The Importance Of Team Accountability And How To Implement It In Your Practice.
  • Why You Need A Strategic Plan Even If You’re 95 years old.
  • The “10K Mistake” You Might Be Making
  • Why You Need A Strategic Plan Even If You “Don’t Have Time
  • The Perfect Length For A Strategic Plan
  • When To Strategic Plan When Acquiring A Practice
  • How To Establish An Effective Employee Bonus System
  • The Bottom Up Strategic Management Philosophy
  • When To Outsource And When To Do It Yourself
  • How To Define Effective Key Performance Indicators (KPI’s)
  • The “BAM” Method To Increase Team Morale
  • How To Effectively Handle Raises With Your Team

Free Episode Bonus

If you loved today’s episode, you’re going to love Chapter 4 of John’s book “How To Grow Your Dental Practice In The New Economy” which he has generously offered for today’s bonus. In chapter 4 he shares his best practices walking you through case acceptance to completion.

So make sure you check out Chapter 4 of his book.

Click here to access that now

Quotes

  • “You have to figure out how to get team buy in.” - John Cotton

Resources

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Dec 12, 2016

You can have the best staff in the world, deliver the best patient experience possible, and have the perfect marketing plan, and still struggle to grow your practice.

How? By choosing the wrong location.

Look, I get it. It’s not easy getting your location right when starting out. Properly understanding demographics is tough.

Fortunately, there’s a way to give yourself the best chance to succeed.

Today I’m excited to share my conversation with public speaker and ‘Dental Demographer’ Scott McDonald. He’s the founder of Scott McDonald Associates Doctor Demographics.

In our conversation we dive deep into the science of demographics and how they can make or break your practice. Even if you’re happy with where you’re at, I know you’ll get a ton out of our conversation.

If you enjoyed today’s show you’ll LOVE Scott’s 3 Step Process To Finding The Perfect Location For Your Practice
Get that here.

Here are a few things you'll discover in today's episode:

 

  • How To Identify An Outgoing Going CPA (Joke)
  • What Most Dentists Get Wrong About Choosing Where To Start Their Practice (And What To Do Instead)
  • The Most Common Myths Of Choosing The Right Location For Your Practice
  • How To Determine If Demographics Are Viable For Your Practice
  • Why Choosing A Location With A Lot Of Competition Can Help Skyrocket Your Business
  • The Ideal Ratio Dentist / Population Ratio And When It Doesn’t Matter
  • 3 Misleading Metrics That May Mislead You On Your Path To Practice Growth
  • How To Plan The Future Of Your Practice Through Studying Demographics
  • The Best And Worst Locations To Start Your Practice
  • “The Pet Method” That Helps Build Rapport With Your Patients
  • Why You Have To Do A Demographic Report When Starting Your Practice
  • The One Thing That Makes A Dentist Location Viable
  • How To Make The Most Of Your Demographic Report Data

 

Free Episode Bonus:

If you enjoyed today’s show, you’ll love Scott’s 3 Steps To Finding The Perfect Location Practice Video. It's jam packed with super valuable insights on choosing the right location for your dental practice. 

Click here to access that now.

Quotes:

“It’s not the data that’s important, it’s what you do with that data that matters.” -  Scott McDonald

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Nov 28, 2016

Hope you had a wonderful Thanksgiving holiday. I know, I’m still recovering from all the delicious food I had.

In addition to spending time with family and friends, I hope you were able to pause for just a few moments and celebrate everything you have to be grateful for.

Okay. Okay. Enough emotional holiday mumbo jumbo.

Today I’m excited to share my conversation with Dr. Trent McCord.

He is the founder of Mint Dental Care in Centerton, Arkansas.

What he has been able to accomplish with his practice in just under a year is nothing short of remarkable.

You’ll definitely want to hear what he says.

In keeping with the the holiday theme, I especially enjoyed this episode because we talk in depth about giving back to the community as well as living a purpose driven life.

If you like today’s show, you’ll definitely love access to Trent’s viral post,  A Dope Does A Startup.
 
Click here to read.
 
Here are a few things you'll discover in today's episode
  • How a simple post Trent made on DentalTown took off.
  • Trent’s journey from dental school to practice ownership
  • The biggest mistake Trent made when starting out (and how to avoid it.)
  • How to overcome your fears of building your practice.
  • Trent’s 3 tips to improve your hiring.
  • Why you should ALWAYS double check your hiring references.
  • What drives Trent to build a thriving dental practice.
  • How Trent stopped being a “people pleaser" and you can too.
  • Why “luck” plays such a large role in your practice success (and how to increase it.)
  • Trent’s biggest piece of advice for new practice owners.
  • How to choose the right location for your practice (it matters more than you might think.)
  • Trent’s five your vision for his practice.
  • Why delegating can make or break your business.

 

Free Episode Bonus:

If you loved today’s episode, you’ll really get a lot out of Trent’s viral post, A Dope Does A Startup.

Pay close attention to the dozens of thoughtful comments left by practice owners just like you. The power of community can make all the difference.

Click here to get the post!  

Quotes:

  • “That’s part of our vision, to be a part of the community, and give back. It’s so important.” - Trent McCord

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Nov 21, 2016

Time and time again, we talk about how important it is to execute if you want to run or grow a successful dental practice.

Hard, smart work matters.

But contrary to popular belief, you don’t have work 100 hour weeks to make things happen. In fact, in our experience, that will only lead you to burn out.

Focusing and executing on the right things, is far more important than how much you work.

Which is why I’m so excited to share with you my conversation with Dr. Cole Brenny.

Cole is the founder of Practingdentist.com one of the most popular dentist communities online. He is also a practicing dentist and owner of Ivory Dental Group in Minneapolis, Minnesota.

You’ll quickly notice in our conversation how much passion he has for the world of dentistry, and why that has allowed him to be so successful.

At the end of the episode, you’ll also find out where you can get access to Cole’s brand new book “Dental CEO” for free. He breaks down everything you need to know about branding, marketing, and creating the ultimate patient experience.

So be sure to listen all the way through this entire interview to get access to that.

If you enjoyed my conversation with Cole, be sure to get free access to his latest book, “Dental CEO” Get that here.

Here are a few things you’ll discover in today’s episode:

  • How to have open and honest conversations (that will boost morale)
  • Why dentist partnerships are like marriage, and how to keep the “romance” alive.
  • 3 Big Areas To focus on to improve Your practice
  • The marketing on steroids method of acquiring patients from another practice.
  • How to shift from associate to partnership thinking.
  • Why less is more when it comes to growing your business.
  • The different types of dentist styles and why they matter.
  • Why not getting a mentor is one of the biggest mistakes you can make.
  • Best practices for acquiring a practice, even if it’s your first time.
  • The steroid marketing method of acquiring patients from another practice.
  • Why  Cole focused on “recreating the patient experience and how it transformed his business.

 

Free Episode Bonus:

Enjoyed the show and want to learn more from Cole?

Cole has generously offered access to his brand new book Dental CEO. He’ll share everything you need to know to take your practice to the next level.

You definitely don’t want to miss it.

Click here to access that now.

Quotes:

“You have to create the best patient experience possible.”  – Dr. Cole Brenny

Resources:

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Nov 14, 2016

Cash. Is. Oxygen.

In order to run a successful practice, not only do you have to provide exceptional service to your patients, you also have to master the art of collecting money.

Here at Dentist Metrics, we talk all about marketing, branding, and getting the most from your staff…  But at the end of the day, collecting on your accounts receivable is what keeps your doors open.

Unfortunately, collecting from your patients, isn’t always easy.

Patients in financial distress. Countless insurance calls. Maybe your new front desk hire makes a mistake.

As way say… running a practice is hard.

But.. time and time again, we see that the most successful practice owners have their ducks in a row.

They know how to collect their money.

Which is why I’m so excited to share my conversation with today’s guest Andy Cleveland. Self proclaimed AR Ninja, Andrew is an accounts receivable consultant who has helped hundreds of practices master the art of collecting money.

In our conversation he shares a ton of tips and tactics on how to make sure you’re getting paid, while staying professional.

If you like today’s show, you’ll love Andy’s  Patient Checkout Script To Increase Conversions Get that here.

Here are a few things you'll discover in today's episode

  • 3 Simple Tricks To Recover Lost Revenue
  • Why Andy got into the dental business.
  • The power of specialization in your business and life.
  • When it’s too late to collect payment...
  • Why filing insurance properly is SO important to your business.
  • Why outsourcing your insurance might make sense for you.
  • The philosophy of continuous improvement.
  • How to use escalation in your language to get paid more
  • The best time to call patients to collect overdue invoices. 

Free Episode Bonus:

If you loved today’s episode, then you’re going to love Andy’s free Patient Checkout Script To Increase Conversions PDF.

Trust me. I’ve been sharing this script with some of my clients and their results have been nothing short of amazing.

Click here to access that now.

Quotes:

“The dental industry is grossly underserved.” - Andrew Cleveland  

Resources:

 Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Nov 7, 2016

We all have different reasons for wanting to start a dental practice. Maybe you’ve always had a passion for the dental industry. Or maybe you love making a difference in your patients lives. Or perhaps, you just love the challenge of building a thriving dental business.

The truth is, whatever your reason, what you do matters.

But it’s sometimes easy to forget.

We get so caught up in the grind to build our  practice that we let it run our lives.

And yet, I truly believe you can have both a successful practice and a lifestyle you love.
Which is why I’m so excited to share my conversation with today’s guest Ben Kacos.

Ben is a private practice dentist and a coach and consultant for the Dental Success Institute. He is also the founder of ExploreEducationCE, a unique continuing education program which mixes dental education with an outdoor sports twist.

He’s been fortunate enough to be mentored by some of the best in the business, and has some surprising insights on how to take your practice to the next level.

His unique story is something you won’t want to miss.

If you enjoyed my talk with Ben today, be sure to get access to a highlight reel from one of his most popular keynote speeches. 
 
Click here to access that now.

Here are a few things you'll discover in today's episode

  • What to do with employees that aren’t “coachable”
  • Why Ben, choose less money to learn more when starting starting his dentistry career.
  • The mistakes Ben made when he acquired his first practice.
  • How to overcome the “it costs too much” objection.
  • How Ben, was able to acquire his second practice at a rapid pace.
  • The power of “simple systems” and how they can reduce your stress and make you more profitable.
  • The importance of “scaling the unscalable” when merging a practice.
  • Why Ben became a dentist coach and what he’s learned.
  • How to mix business and pleasure, and why Ben runs a duck hunt while teaching dental practice info.
  • How to build relationships with other dentists in your town and location.
  • Why you should avoid a “fee for service” practice when looking to buy.
  • The importance of having a “clinical mentor”
  • 3 Creative ways to build loyalty with your patients.
  • How Fluoride can dramatically improve your practice.

Free Episode Bonus:

If you loved today’s episode, then you’re going to love Ben’s highlight reel from one of his most popular keynote speeches. His enthusiasm and passion for dentistry really shows.

To get the highlight reel for his speech, email him here at bkacos@gmail.com using the subject line [Highlight reel bonus]

Click here to access that now.

Quotes:

“Find a great clinical mentor… if you don’t understand the clinical side of things.. The business won’t work.” - Dr. Ben Kacos

Resources:

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Oct 31, 2016

One of my favorite guilty pleasures when winding down to relax, is to watch an episode of the hit the ABC T.V show Shark Tank.

 On the show, entrepreneurs from around the world go to the “tank” and pitch their businesses, hoping for one of the “sharks” to give them an investment.

Some get a deal. Others don’t.

But I’ve noticed something interesting. The majority of companies that don’t get a deal have one thing in common.


They don’t know their numbers.

Now think back to your practice.
 
Do you know your numbers as well as you should? Maybe you’ve spent some time on it.
 
But knowing some of your numbers just won’t cut it.

You have to REALLY know them.

Which is why I’m thrilled to introduce today’s guest Rohit Garg.
 
Rohit, is the founder of Practice by Numbers, a data and metrics tool that helps you translate your numbers into actionable insight you and your office manager can actually understand.

Rohit’s story is fascinating, and I guarantee you’ll find something to implement in your practice today.

If you enjoyed today’s show, make sure to sign up for a free demo of The Practice By Numbers Software.

Rohit will use your actual numbers during the demo. Get that here.

Here are a few things you’ll discover in today’s episode:

  • The power of instant feedback, and why it matters.
  • A simple way to leverage competitiveness within your practice.
  • The boiling frog analogy, and why it matters to you.  
  • The secret to setting achievable goals.
  • How to A/B test different strategies with your practice.
  • 3 metrics you should know off the top of your head.
  • Why growing a practice is so hard, and the key to push through growth barriers.
  • How 70 percent of dentist data comes from “unknown sources” and how to fix it.
  • How tracking your numbers can help you communicate better with your staff.
  • The cost of not knowing your numbers.
 
Free Episode Bonus:

As an added bonus for today, Rohit has generously offered a free demo of his software, Practice By The Numbers. He’ll hop on a quick call with you and use your actual data for the demo.

I’ve been able to play around with it, and I can honestly say it’s fantastic. Be sure to take him up on this offer quickly though, because spots are limited.  

Click here to schedule a call today.

Quote:

“Creating busywork doesn’t create accountability. It just creates busy work. - Rohit Garg

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this show wouldn’t exist.

If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Oct 24, 2016

Is stress controlling your life?

Chances are if you're listening to this,  you're more than familiar with the stresses of everyday life. 

Student loans. Family obligations. Personal issues. Overcoming barriers with your practice. The list goes on and on. 

It's tough. On top of that, running a successful dental practice is hard. It demands your best 24/7 and then some. 

And at times, you may feel like giving up. According to recent statistics 1 in every 5 Americans consider themselves "extremely stressed," and that's of the general population. Not practice owners like yourself.

The good news is, you're not alone. Having talked to hundreds of practice owners, it's something each and everyone one of us deals with on a daily basis.

The even better news is that you don't have to let stress run your life. It's entirely possible to change your relationship with stress and be insanely productive and happy.

It's possible to build a business and life on your terms.

Today I'm excited to chat with Jen Butler, founder of Jen Butler partners -- A stress management and resiliency training firm. She’s helped hundreds of dentist owners improve their relationship with stress and take control of their businesses and lives. 

If you like today’s show, you’ll love Jen’s “10 Ways To Be Less Stressed” guide. She’ll share some of the best ways to reduce stress and get more done.  Get that here.

Here are a few things you’ll discover in today’s episode 

  • 3 Common stress triggers and how to overcome them.
  • The “B word” that might be hurting your practice.
  • Why your problems are more common than you think.
  • 5 Things all successful practices have.
  • Common limiting beliefs that are holding you back.
  • The science of stress and why it’s so important.
  • How to improve your “adaptability.”
  • The best way to feed your mindset on a routine basis.
  • Why you won’t always be “On” and why that’s okay.
  • The power of the “unconscious mind” and how it affects you.
  • Why the brain is built to focus on the negative and how to overcome it.
  • The difference between “knowing” and “thinking and why it matters.

 

Free Episode Bonus:

Enjoyed today’s conversation with Jen Butler? Than you’ll love the free bonus she’s prepared for you.

Jen has put together a free guide, “10 Ways To Be Less Stressed.” I’m definitely going to be trying some of these suggestions out, and I know you’ll get a lot out of it as well.

Click here to access that now.

Quote:

  • “Dentistry isn’t easy. So you have to be passionate to succeed.” - Jen Butler

 

Resources:

Jen’s Personal Cell Phone Number - 623-776-6715

Oct 17, 2016

A few weeks ago, I shared some of the best strategies, tips, and lessons  I’ve learned from talking to hundreds of practice owners in various stages of their practice.

It was without a doubt one of the most popular episodes on the Start Your Dental Practice Podcast.

Today I’m excited to expand on some of those ideas and share some actionable steps you can take to continue to grow your practice.

I had a blast doing this and am confident you’ll come away with some new insights you can apply right away.

At the end of the episode, I’ll also share some more information about the 2nd opening of my exclusive dentist practice mastermind.

I’ll share a little bit more about the mastermind and help you decide if it’s right for you. Be sure to listen to the end as spots are extremely limited.

If you enjoyed today’s show, you’ll  also love my free guide “15 Numbers That Will Make Or Break Your Practice.” Click here to get today’s episode bonus.

Here are a few things you’ll learn…

  • Why good leadership is essential for your practice.
  • How  to systematically become a better business owner, even if you’re not a “natural  born leader.”
  • 3 barriers that are holding your practice back, and how to overcome them.
  • The best investment you can make for the future success of your practice.
  • The exact things you need to track to see success.
  • 3 key things you should do that have the most impact on your bottom line.
  • Why now is the best time to grow your practice… But why it won’t last long.
  • How to make marketing your ally, instead of a  giant headache.
  • Why the most successful dentist practices don’t spend a lot on marketing
  • How to avoid the “15 million dollar mistake.”
  • the “capacity problem” and how to avoid it.
  • The secret to getting the most of your day, without any additional stress.

 

Bonus

Thanks so much for listening to today’s show! As you know, overcoming just one barrier can have a tremendous impact on the success of your practice.

As a special bonus this week you’re getting access to my free guide, “15 Numbers That Will Make Or Break Your Practice”.

Once you download you’ll also get a chance to setup a free strategy session to talk about your dental practice and to see if the upcoming Ambitious Dentist Mastermind is for you.

This is your chance to join myself and 15 other ambitious practice owners where we will hold each other accountable and share what’s working and what’s not.

Registration closes once we hit 15 members or November 1st, which ever one comes first. So don’t wait. We would love to have you join.

Sign up here.

Quotes:  

“Your team, is the way your business grows” – Jonathan VanHorn

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Oct 3, 2016

Whenever I talk with a practice who is struggling to get where they want to be… The first thing we look at is how they answer their phones.

It’s deceptively simple, but can often make all the difference in the world.

Listening to your phone calls isn’t “sexy” but it can often give you tremendous insight on areas to improve.

Today’s guest, Matt Prados founder of MessageMetric, has  spent years mastering the art of phone tracking and knows exactly how to transform your front desk into a referral generating machine. You definitely don’t want to miss today’s episode.

If you enjoyed today’s show, you’ll LOVE the bonus Matt has put together on how to get started with call tracking, and a few tips and tricks your front desk will love. Get that here.

Here are a few things you’ll discover in today’s episode:

  • How to know EXACTLY where your customers are coming from.
  • Why you HAVE to call track in your practice.
  • Why you should NEVER have your phone go to voicemail during business hours.
  • Why you’re never too busy to listen to your phone calls.
  • An intelligent way to respond to insurance questions over the phone.
  • The secret to being an “effective executive.“
  • How “whisper messages” can transform your practice.
  • How to improve your staff training with a simple step.
  • Why you’re never too busy to listen to your phone calls.
  • A simple way to reduce your patient acquisition cost.
  • Why reviews are essential, and how to get them more.
  • Why more data isn’t enough.. And how to execute on your information you track.
  • How the average front desk wastes 50 percent of the leads.”

 

Free Episode Bonus:

If you loved today’s episode, then you’re going to enjoy the bonus I’ve prepared for you.

There are tons of business and dental podcasts out in the wild, so today you’re getting access to the top 5 dental podcasts for young dentists or existing dentists looking for high-quality shows.

Click here to access that now.

Quote

  • “I want you to talk to the person on the other side of the phone like you talk to your mother.” - Matt Prados

Resources

 

 

Support The Show:

Without you, Ambitious Dentists, this show wouldn’t exist.

If you enjoyed today’s episode, please go here to give me an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Sep 30, 2016

It’s no secret that virtually every potential patient for your practice spends hours online searching for the “perfect dentist” before picking up the phone.

Taking your website seriously can truly be the difference between struggling month to month or having your phones ring nonstop.

Today’s guest Mike Pederson, founder ofAznetmarketing.com, has helped hundreds of practice owners perfect their website and make them stand out online.

He know’s exactly what it takes to build a website that stands out and brings in clients day after day. In our conversation we dive deep into SEO, Facebook marketing, and online marketing strategies.

If you like today’s show, you’ll LOVE Mike’s FREE Dental Marketing Report that covers the essential elements and strategies for the perfect website.
 
Get that here: http://startyourdentalpractice.com/bonus

Here are a few things you’ll discover in today’s episode:

  • The mindset of the average customer browsing the web for a dentist.
  • How to position your phone number to skyrocket your SEO.
  • The importance of “call to actions” on your website.
  • How to know if your website is designed for success.
  • The most important metric to track for your website.
  • One minor tweak that can significantly improve your website.
  • Why generic stock photos could hurt your business, and what photos to use instead.
  • The type of media you NEED on your website.
  • 3 usability Issues your website probably has and how to fix them.
  • How Facebook marketing could drastically your business.
  • The most important page on your website.
  • Why your website is essential in building trust.

 

Free Episode Bonus:

If you enjoyed today’s episode, you’ll love Mike’s Free Dental Marketing Report Bonus. In which Mike breaks down the essential elements and strategies of the perfect website and online marketing strategy.

Go here to access that now.

Quotes:

“Your website is your online storefront.”Mike Pedersen

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

 
Sep 23, 2016

Running a dental practice is one of the most fulfilling things in the world. It’s also one of the toughest. Not to mention.. It can get a little lonely.

Which is why I’m so passionate about building a community where practice owners can come together and share their knowledge and skills to help each other succeed.

Here at Dentist Metrics, we like to focus on the good guys (and girls) who go above and beyond to share their knowledge and passion for the world of dentistry.

Bottom line…

We think it’s important to give back.

Today I’m excited to share with you my conversation with Dr. Richard Low founder of SharedPractices.

His podcast helps aspiring and veteran practice owners take control of their practice by guiding them through the ups and downs of practice ownership.

Each “season”, he dives deep into a specific area of dentistry helping you rise to the top.

If you like today’s show, you’ll enjoy Richard’s 8 Season To Dental Practice Ownership  – A Roadmap from Graduation To A Success Practice.
 
Get it here: http://startyourdentalpractice.com/bonus

Here are a few things you’ll discover in today’s episode:

  • Should Your Dental Practice Start A Podcast?
  • The Importance of Having Tough Conversations.
  • What Makes A Successful Dental Practice Owner
  • The Difference Between A Startup And Acquisition.
  • The Importance of Giving Back To The Dental Community
  • The Best Books That Will Help You In Your Dental Practice
  • Why You’re Not As Good of A Leader As You Think
  • Why Understanding Your Overhead Can Make Or Break Your Dental Practice Business
  • When You Should Scale Your Marketing

 

Free Episode Bonus:

If you loved today’s episode, then you’re going to love Richard’s 8 Season Roadmap To Dental Practice Ownership — based off is highly successful podcast.

Richard gives you an up to date snapshot of the world of dentistry, and his Roadmap will guide you all the way from graduation to successful practice ownership.

Go here to access that now.

Quotes:

People are willing to share… you can avoid years of doing the wrong thing by learning from others.”   Dr. Richard Low

Resources:

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Sep 16, 2016

The one thing that separates the just OK dental practice from the top performing dental practice — is a great front desk.

Unfortunately, it’s not always easy to get this right. New employees come and go. Front desk training is often neglected. There are a million of other things needing your immediate attention.

Yet the reality is, your front desk is often the life of your dental practice. It’s the first touch point for new and old clients alike.

Today’s guest has mastered the art of front desk training, and has helped hundreds of practices improve their bottom line through intensive online front desk training.

Laura Hatch is the founder of Front Office Rocks, an online education training program, designed to help dental practices train their front desk staff. With over 180+ videos it’s one of go to resources if you’re looking to train your front desk staff.

If you enjoyed today’s episode, you’ll love the New Patient Flow Guide from Laura Hatch. 
 

Here are a few things you’ll discover in today’s episode:

  • The one thing you should NEVER say when answering the phone.
  • Why most dental practices fail in customer service.
  • The secret to having great staff meetings.
  • How open door communication can make or break your dental practice.
  • Why good dentistry is like a “performance.”
  • The importance of an “always be improving” mindset for your team.
  • How to reduce resistance when implementing new procedures or training.
  • The biggest mistake most front offices make and how to fix it.
  • Why your “numbers” shouldn’t be your main focus.
  • How to get the staff to “buy in” your your dental practice mission. 

 

Free Episode Bonus:

Ready to improve your front office’s systems and processes?

Then you’re going to want Laura’s ‘New Patient Flow Guide’.

Click here to access that now.

Quote:

“People have more expectations from dental offices than ever before….. You need to remind them why you’re great.” – Laura Hatch

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Sep 9, 2016

Today’s show features a pioneer in dentistry and to dental podcasters.

Dr. Alan Mead is the master behind Mead Family Dentistry and the widely known Dental Hacks Podcast.

Dr. Mead grew up around his dad’s dental practice and quickly found his passion in running a practice of his own at a young age.

Just like with any dental practice business, Dr. Mead has seen his fair share of ups, downs, and everything in between.

There’s something for you in this episode if you’ve been running a practice of your own, wanting to start one, or if you’re in the startup phase.

To access Dr. Alan Mead’s top 5 dental hacks episodes, go here.
 
Here are a few things you’ll discover in today’s episode:
  • How Dr. Mead basically “stole” a practice from someone else
  • What happens when you think you’re a terrible business person (and what to do to combat this)
  • The mistakes you DON’T want to make when running your own practice
  • The advantages of owning a “dive” practice
  • What to do if you’re brand new, fresh out of dental school, and looking to start a practice
  • The best skill you can have when opening up your first practice
  • What to look for, demographics-wise, when opening up a practice in a new geolocation
  • An event you need to attend, if you’re serious about dentistry, to meet some of the biggest names in the industry

 

Free Episode Bonus:

A special thanks to Dr. Mead for sticking around longer and providing incredible insights into his background in creating a successful dental practice and podcast.

As you know, there’s such a flood of information these days in dentistry, which is why I’m excited for you to dive into Dr. Alan Mead’s top 5 Dental Hacks episodes.

Click here to access that now.

Quotes:

  • “If you can not buy into the marketing of what a dental practice ‘should be’. You can save money in the bigger decisions.” – Dr. Alan Mead

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Aug 31, 2016

Running a dental practice is hard.

Every day you have thousands of things that are vying for your intention.

And sometimes, in our desire to make things happen we neglect the the basics.

Which is why I’m so excited to have Kerry Straine, the CEO of Straine consulting on the show today.

Kerry has helped hundreds of practice owners master the fundamentals and take their practice to the next level.

 
Go here to get today’s bonus – a complimentary one-hour consultation and Discovery Tools through the Strain Dental Practice Analysis with Kerry [/su_note]

Here are a few things you’ll discover in today’s episode:

  • How a single lunch changed Kerry’s career.
  • The largest expense for dentist practices today and how to soften the blow.
  • How to calculate supply and demand for your practice and why it matters
  • Why picking the “Low Fruit” is so important for your practice.
  • The importance of finding your “number” to thrive.. Not just survive.
  • Discover the “patient flow litmus test”
  • The number one indicator of dental practice success.
  • How to use the profit formula for your practice.
  • What makes a good business owner in general and how to apply to your practice.
  • When to expand your practice to multiple locations.
  • How to make the most of your dental practice
  • Why your balance sheet matters more than your income statement.

 

Free Episode Bonus:

As Kerry mentioned, you must master the basics to really move the needle in your dental practice.

Today’s bonus is exclusive for Start Your Dental Practice listeners.

It’s a complimentary one-hour consultation and Discovery Tools through the Strain Dental Practice Analysis with Kerry.

Go here to access that now.

Quotes:

“If you don’t have a plan in place, you’re planning to fail.” – Kerry Straine

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Aug 25, 2016

I’m excited to share with you my findings from an analysis of the financials of 25 separate dental practices.

The main purpose of this study was to see if I could find any commonalities between practices that were profitable and successful at what they were doing.

I highly recommend going through your practice’s financial statements to understand better where you are generating revenue and where your expenses are going.

In this episode, I will be sharing with you a summary of my analysis of these 25 separate dental practices, the similarities that I found in the 2 groups and things that you might want to start paying attention to if you want to improve your cashflow.

Go here to receive a copy of the successful practice analysis that we discussed today. This tool is definitely helpful whether you are opening a new practice or have already owned one for years.

Here are a few things you’ll discover in today’s episode:

  • Why does some practices make over a million dollars while some struggle to break $500k.
  • The co-relations between expenses and revenue – where are successful dental practices spending their money?
  • Which areas should you pay attention to if you want to increase your revenue
  • What is the one thing that you can change to make the biggest difference in your revenue
  • How much should you be paying your associates?
  • How to make more money through analyzing revenue for your own dental practice

 

Free Episode Bonus:

If you enjoyed today’s show, don’t forget to get your copy of the successful practice analysis that we discussed today.

This tool is definitely helpful whether you are opening a new practice or have already owned one for years.

Click here to access that now.

Quotes:

“The trends and revenue show me that once you pass the $2 million dollar mark, you have a better chance of being successful.” – Jonathan VanHorn

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Aug 5, 2016

The right team can determine a practice’s success or failure.

Having the right people to operate a business is key in ensuring that you are moving in the right direction.

A leader is one who talks to his team, one who understands what is happening in the different departments, and one who finds solutions to help improve flow of the business.

Today’s guest is on a mission to help doctors so that they don’t die broke.

Andre Shirdan is the founder of the CREW process. He has been a practice manager and consultant for almost 20 years and has a lot of intimate knowledge with the world of dentistry.

Since 1989, Andre has worked with thousands of practices helping to create systems for treatment planning, staff training, goal attainment, internal and external marketing, and computer systems integration.

If you like today’s show, you’ll enjoy the bonus following. It’s the Stat-Ck protocol to create a Hygiene Crew that meets the needs of your patient flow with clinical excellence, correct insurance billing, and better production. 
 

Here are a few things you’ll discover in today’s episode: 

  • Why did he start doing practice consultation?
  • What are some of the things that the old practices do that he wishes the newer practices would follow
  • Are great leaders born or created?
  • How to become a leader in your team that people would follow and respect
  • The best ways to implement new changes in a practice with staff that are resistant to change
  • If he was to start a new practice today, what would he do to build his business successfully

Free Episode Bonus:

If you like today’s show, you’ll enjoy the bonus following.

It’s the Stat-Ck protocol to create a Hygiene Crew that meets the needs of your patient flow with clinical excellence, correct insurance billing, and better production.

Click here to access that now.

Quotes:

  • Some people need to be successful some place else. – Andre Shirdan

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jul 21, 2016

Imagine for a moment that you’re standing in front of a future patient.

But you’re not the only one there. You are joined by two other dentists who want the business just as much as you do.

What will get that patient to choose you over your competition?

Although you may not physically find yourself in this situation, this is the reality when it comes to growing your business.

People get bombarded with ads every day.

How will you stand out?

What will set you apart is the word choice in your advertising, and your lead-conversion strategy.

Today’s guest will help you in those areas. He specializes in copywriting and sales funnels.

Jeremy Reeves is the CEO of Kaizen Marketing Inc. He is also host of the Sales Funnel Mastery podcast, where he shares what’s working and what’s not when it comes to creating automated sales funnels.

Jeremy’s insight and strategies has helped numerous business increase their bottom line revenue. Some of his past clients include Mark Hansen (co-author of Chicken Soup for the Soul), Than Merrill (real estate investor and cast member on A&E’s hit show, Flip This House), and Loral Langemeire (author of The Millionaire Maker).

If you want to learn more about the impact that sales funnels can have on your business, you’ll enjoy the bonus following. It’s a free copy of Jeremy’s report, Constructing A Million Dollar Sales Funnel. Get that here.

Here are a few things you’ll discover in today’s episode:

  • The two most common mistakes that dentists make with their direct mail marketing
  • A simple exercise to help you write sales copy that works
  • How to narrow down your target market so that you market to the people who are most likely to buy (and where to find them)
  • How to decide the delivery method for your marketing
  • The one question to find out if the person or company in charge of your marketing is doing a good job or not (if they can’t answer this, get rid of them immediately)
  • Why it’s a good idea to understand marketing even if you’re paying someone else to do it for you
  • What separates good copy from bad copy

 

Free Episode Bonus:

As you’ll learn in this episode, you have the ability to increase your ROI on your marketing dollars by making some adjustments to your current systems.

As a bonus for today, you can download Jeremy’s free report called Constructing A Million Dollar Sales Funnel. The information in this report applies to all types of businesses, but you can take these principles and integrate it into your own dental practice marketing strategy.

Click here to access that now.

Quotes:

“If you’re getting okay results, you can do so much better.” -Jeremy Reeves

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jul 8, 2016

Owning a dental practice gives you the opportunity to make lots of money.

But just as dental school doesn’t teach you the business side of dentistry, it also leaves out the financial literacy aspect.

Building wealth will prove to be extremely difficult (even impossible) if you are financially illiterate.

On today’s show, we welcome back a very special guest, Dr. Tom Larkin.

Dr. Larkin, also known as The Renaissance Man in dentistry, joins us this time to share some instrumental information that can help shape your financial future.

Dr. Larkin is the clinical director for Ideal Practices. He is also the founder of OralWellnessCenter.org, which is doing some incredibly fascinating things as far as linking oral systemic health with dentistry. He is also an instructor at Louisville’s School of Dentistry.

If you learned a few things from today’s show, stick around to check out the bonus. It’s the Four Rock-Solid Financial Literacy Tips.
 

Here are a few things you’ll discover in today’s episode:

  • The surprising history of marketing in dentistry
  • Four rock-solid financial literacy tips (follow these to set yourself up for long-term success)
  • A little-known fact about mutual funds (if you overlook this truth, you’ll be leaving LOTS money on the table)
  • A stock market rule to follow that could potentially multiply your money
  • What you need to know about human nature and greed that is a key part to financial literacy
  • How to increase your income simply by changing your mindset and habits
  • A few subjects you should educate yourself on to increase your financial literacy
  • A recommendation on how to work together with your significant other to build a solid financial foundation

Free Episode Bonus:

If you gained a lot of value out of today’s show, then you’re going to want to take advantage of the bonus I’ve prepared for you.

Owning a dental practice gives you the opportunity to make lots of money. But the principles you use to manage it is even more important than the amount that you make.

To help you take action right away, you can download Dr. Larkin’s Four Rock-Solid Financial Literacy Tips.

Go here to get that now.

Quotes:

“Financial illiteracy is the root of corporate dentistry.” -Dr. Larkin

Resources:

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jun 29, 2016

Marketing is an essential part to the success of your business.

And although it can be a relatively large expense, it often yields poor results (or worse, can be a complete waste of money).

For that reason, new marketing trends are often met with skepticism.

…Especially when it comes to online marketing.

Today’s guest is NOT about hype. She’s about PROVEN RESULTS.

Dr. Anissa Holmes is the founder of Delivering Wow and host of the Delivering Wow Podcast. She is owner of one of the most successful dental practices in Jamaica.

Dr. Holmes has had incredible results using Facebook to grow her practice, and reveals all her top strategies in the FBMastery Course For Dentists.

She joins us on the show today to share some of her extremely valuable Facebook insight.

Dr. Holmes shares some great tips on today’s show. If you want to learn more, you can download your own copy of her Facebook Success Blueprint. Get that here.

Here are a few things you’ll discover in today’s episode:

  • The advantage that Facebook offers that you do not get with other online marketing tools
  • The minor detail within Facebook ads that greatly impacts engagement
  • A common mistake made when boosting Facebook posts that keeps you from growing your audience
  • The three types of Facebook campaigns that will give you the best results (one of these is NEW to Facebook and you’ll want to start using IMMEDIATELY)
  • How online advertising is different for a dental practice than it is for an online marketer (and why you should ignore some of the advice they give)
  • Why you’ll get far better results managing your business Facebook page internally vs. outsourcing it to another company
  • The MAJOR advantage to implementing Facebook into your marketing strategy now (and what you’ll miss out on if you put it off)
  • A Facebook strategy course that you can take advantage of at a very special rate

 

Free Episode Bonus:

If you learned a lot from today’s episode, make sure you take advantage of the bonus.

There are tons of ways to use your marketing budget, but not all of them are worth your money. Stop shooting aimlessly, and go with proven results. You can start by downloading today’s bonus, Dr. Holmes’ Facebook Success Blueprint.

Click here to access that now.

Quotes:

  • “Facebook is about community. It’s about engagement. That’s why it’s so valuable.” -Dr. Holmes

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jun 21, 2016

There are many reasons people get into dentistry.

Without a doubt, one of those reasons is the opportunity to make lots of money.

But in order to make lots of money, there’s a cost to pay:

  • Student loans
  • Business startup costs
  • Payroll

Let’s face it…it’s a high price to pay.

So what’s the best way to truly start building wealth?

Well, I’m SUPER excited to bring on today’s guest.

Reese Harper is the founder of DentistAdvisors.com, a financial planning services company specifically for dentists.

He is also the host of The Dentist Money Podcast, which guides you through the financial challenges specific to dentistry.

Reese will shed some light on the greatest misconceptions about wealth, along with some valuable tips to start building your financial portfolio.

If you find Reese’s financial advice useful, then don’t miss out on the bonus. It’s a FREE one-hour consultation with Reese.
 

Here are a few things you’ll discover in today’s episode:

 

  • Why you should strongly consider hiring a financial planner
  • A key component to understanding wealth (the majority tend to overlook this critical factor)
  • The first step in financial planning
  • What a Total Term is (this is how wealth should really be measured)
  • The biggest misconceptions about what financial planning is (and what it is NOT)
  • Why financial planning shouldn’t begin until this particular ratio has been figured out (this will help you make sense of what’s going on)
  • Why it’s important for your financial planner to know how to accurately value your dental practice
  • The financial areas you should focus on when you’re getting out of school to prepare you to buy the right practice
  • Who you DON’T want to get financial advice from
  • How to build up your board of advisors

 

Free Episode Bonus:

Did you find Reese’s advice helpful?

Then don’t forget to take advantage of the bonus we’ve made available to you.

There is tons of advice on how you should manage your money. As you heard, not all advice is good advice.

So today you’re getting access to a FREE one hour call with Reese so that you can start making smarter financial decisions right away.

Click here to access that now.

Quote:

  • “As a dentist, you need advice in every area. Never think that you don’t need advice. And realize that the cost of good advice goes up over time as you need more of it.” -Reese Harper

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

Jun 16, 2016

When patients visit the dentist, they are typically there to address dental hygiene.

Nonetheless, studies show that a person’s oral health may have a direct correlation with other potential health issues.

This is but a small part of what today’s guest has discovered (and is heavily advocating for).

Dr. Tom Larkin’s accomplishments go beyond the walls of a dental office.

Grasping on to mentors from the moment he began his journey in dentistry, his knowledge and influence has multiplied and spans across several facets within the dental world.

A true renaissance man in dentistry, Dr. Larkin is the clinical director for Ideal Practices. He is also the founder of OralWellnessCenter.org, which is doing some incredibly fascinating things as far as linking oral systemic health with dentistry. He is also an instructor at Louisville’s School of Dentistry.

If you find the content of today’s show valuable, make sure you download a copy of the bonus. It’s Dr. Tom Larkin’s Health Questionnaire.
 

Here are a few things you’ll discover in today’s episode:

  • How Dr. Larkin balanced the clinical duties of being a medical doctor while being a new business owner during the first six months
  • The number one thing Dr. Larkin did to get “lucky” (and start making a lot of money from the start)
  • The three keys to financial management
  • A skill set that has served Dr. Larkin immensely well in dentistry and consulting
  • The number one problem that Dr. Larkin had when he opened a practice
  • What you never, EVER want to assume when you’re first getting out of dental school
  • Some issues that occur after the acquisition of a new practice that students are not ready for
  • An interesting characteristic about dental practices that typically go up for sale (ignoring this can be a very costly mistake)
  • The two models in dentistry (one of these is the model of the future and has a significant fee-for-service component to it)
  • The impact of the correlation between the location you choose to open your practice and the cost of living in that area

 

Free Episode Bonus:

If you loved today’s episode, then you’re going to enjoy the bonus I’ve prepared for you.

Just about every dental practice out there focuses solely on dental hygiene. What few people know is the direct correlation between oral health and overall health.

As a bonus for today, Dr. Larkin is giving away a copy of his Health Questionnaire that helps educate patients on other potential risks related to their oral health.

Click here to access that now.

Quotes:

  • “There are people that are looking for a dentist that does not exist yet.” – Dr. Tom Larkin

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

May 31, 2016

Owning a dental practice means you wear many hats (especially when you’re first getting started). As the owner, these are just some of the roles you play:

  • Dentist
  • Personnel Manager
  • Marketing Director

As you fill your dentist chair and get busier, it’s natural to take shortcuts when it comes to certain areas of your business.

But the one thing you always want to make a priority is filling that dental chair.

That’s why today’s guest strongly believes that you should never take shortcuts when it comes to your marketing.

And he has the business portfolio to back it up.

Before becoming a dental practice owner, he owned multiple other businesses, which he bought, built to great heights, and sold.

This gives him a unique perspective that I’m excited for you to hear about today.

Jerry Jones is the owner of Jerry Jones Direct, a company that markets and helps dental practices attract and retain patients. He also owns Wellness Springs Dental, a national franchise of dental practices that is helping people all over the country get started.

If you get value out of today’s show, you’ll want to make sure you check out the bonus. It’s a book called 24 Mistakes To Not Make When Owning A Dental Practice.
 

Here are a few things you’ll discover in today’s episode:

  • The most common misconception that new practice owners have
  • How marketing has evolved over the years (and how past stigmas are hurting current practice owners)
  • The average cost to attract a new patient across any media
  • A recommendation to all young dentists that are looking to start their practices or a practice owner who is looking to open an office in a new location
  • Expert advice on how to make the most of your marketing budget
  • A warning you shouldn’t ignore when shopping for a company to build your website (there’s a good chance you’ll lose a lot of money if you ignore this)
  • A powerful way to leverage local press to get free exposure (and become the expert in your area)
  • An ad campaign that was so successful that it caused a scheduling jam
  • What limiting copy is (and why it can be helpful to have in your ads)

Free Episode Bonus:

It’s great to get a different perspective from someone who has owned businesses outside of the dental industry. If you found today’s episode valuable, then you’re sure to get even more out of today’s bonus.

As Jerry mentioned, there are some things you shouldn’t take shortcuts on when it comes to your business, and marketing is one of them. Jerry provides more of his marketing insight, and more, in today’s bonus.

It’s a book called 24 Mistakes To Not Make When Owning a Dental Practice.

Click here to access that now.

Quotes:

  • “Don’t underestimate what it’s gonna take to fill a practice with new patients.” – Jerry Jones
  • “I’m not a fan of insurance, but I understand it. It is a tool. It can either slice you and bleed you to death, or build an incredible practice.” – Jerry Jones
  • “Diversity of patient base and diversity of patient attractive mechanisms leads to stability. The more diverse your patient base is, the stronger your practice is going to be.” – Jerry Jones
  • “You should not shortcut certain things in business. Marketing is one of those things.” – Jerry Jones

 

Resources:

 

Support The Show:

Without you, Ambitious Dentists, this should wouldn’t exist.

If you enjoyed today’s episode, please go here to give the show an honest rating and review in iTunes.

This allows me to evolve the show as it goes on, and also helps spread the word to other podcast listeners since iTunes promotes shows with active engagement.

May 20, 2016

I felt inspired to do this episode after a trip to Disney World with my family.

It was the end of tax season, and probably the most appropriate time for us to disconnect from the business and have fun as a family.

We were there for 7 days and the experience is phenomenal.

Here’s the thing about Disney:

It gives a complete experience from start to finish, for anyone who’s been there. It leaves memories and stories for families to tell for years to come.

How can this translate to your dental practice?

I shared my entire experience in this episode and how we can use this to grow our practice and give your patients the best experience they can have so that they will look forward to visiting you every single time.

Here are a few things you’ll discover in today’s episode:

  • What’s unique about the Disney experience (and why people are willing to spend tons of dollars for it)
  • What Disney does extraordinarily well (and how it compares to our dentist practice)
  • How Disney builds up the experience even before you get to the park (this is priceless when applied to your practice’s customer experience)
  • Preparing a customer to get the best experience at the park
  • Taking away the stress from the customer
  • How employees play a huge role in your business 

 

Quotes:

  • “Your staff can make your ship sell or sink.” – Jonathan VanHorn
  • “The key is to hire employees that exhibit the behaviors that best align to your company’s values.” – Jonathan VanHorn
  • “Think about the things that are adding stress, think about the things that you can add value to, think about the things you can do to help your patients come in to see you, and have a good experience.”- Jonathan VanHorn
  • “If Disney – at that massive scale – can figure it out, at small scale, we can figure it out for our dental practices.”- Jonathan VanHorn

 

Resources:

 

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